In 2022, social networks accounted for 27.1 percent of digital advertising spending in the United States. The share is expected to decrease annually between 2022 and 2025, to reach 25.3 percent at the end of that period.
Share of social network in digital advertising spending in the United States from 2021 to 2025
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Other statistics that may interest you Social media marketing in the United States
Overview
7
- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
- Premium Statistic Revenue growth of social media advertising in the U.S. 2019-2028
- Premium Statistic Ad spending per internet user of social media advertising in the U.S. 2019-2028
- Premium Statistic Mobile ad spend in the U.S. 2027-2028, by format
- Premium Statistic Share of digital in media budgets in the U.S. 2024, by format
- Premium Statistic U.S. businesses social media marketing budget share 2015-2024
- Premium Statistic U.S. businesses social media marketing budget share 2023, by sector
Creators
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- Premium Statistic Most used social media platforms by type in the U.S. 2023
- Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023
- Premium Statistic Investment changes in social commerce planned by U.S. creators 2023
- Premium Statistic Social commerce earnings of U.S. creators 2023
- Premium Statistic Sponsored content types shared by creators from the U.S. 2023
- Premium Statistic Reasons why U.S. creators do not sell products/services on social media 2023
Artificial intelligence use
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- Premium Statistic Leading marketing purposes of generative AI in the U.S. 2023
- Premium Statistic Leading generative AI tools used for marketing purposes in the U.S. 2023
- Premium Statistic Top ways for creators using AI in the U.S. 2023
- Premium Statistic Consumer support to brands using AI for selected activities in the U.S. 2024
- Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
- Premium Statistic Consumer trust levels towards AI-generated influencer content in the U.S. 2023
Consumer insights
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- Premium Statistic Social media ad reach in the United States 2024, by platform
- Premium Statistic Social media ad reach in the United States 2024, by platform & gender
- Premium Statistic U.S. leading social media usage reasons 2023
- Premium Statistic Most common social media activities in the U.S. 2024
- Premium Statistic Most used social media channels for brand interaction in the U.S. 2023
- Premium Statistic Content types engaging for social media marketing in the U.S. 2022
- Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Further related statistics
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- Social network usage for news access worldwide 2019-2023
- Employee compensation and benefits at Deutsche Bank 2006-2022
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Retail video market: consumer spending on physical video in France 2008-2022
- U.S. oil and gas industry CAPEX 2010-2022
- Ethical personal products: spending in the United Kingdom (UK) 2011-2021
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Consumer expenditure on video and audio equipment in the U.S. 1999-2019
Further Content: You might find this interesting as well
Statistics
- Social network usage for news access worldwide 2019-2023
- Employee compensation and benefits at Deutsche Bank 2006-2022
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Retail video market: consumer spending on physical video in France 2008-2022
- U.S. oil and gas industry CAPEX 2010-2022
- Ethical personal products: spending in the United Kingdom (UK) 2011-2021
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Consumer expenditure on video and audio equipment in the U.S. 1999-2019
Insider Intelligence. (June 7, 2023). Share of social network in digital advertising spending in the United States from 2021 to 2025 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Insider Intelligence. "Share of social network in digital advertising spending in the United States from 2021 to 2025." Chart. June 7, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Insider Intelligence. (2023). Share of social network in digital advertising spending in the United States from 2021 to 2025. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Insider Intelligence. "Share of Social Network in Digital Advertising Spending in The United States from 2021 to 2025." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Insider Intelligence, Share of social network in digital advertising spending in the United States from 2021 to 2025 Statista, https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/ (last visited June 18, 2024)
Share of social network in digital advertising spending in the United States from 2021 to 2025 [Graph], Insider Intelligence, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/