Kraft Foods Group's advertising expenditure 2011-2014

Advertising expenditure of the Kraft Foods Group from 2011 to 2014

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Release date

February 2015

Region

North America

Survey time period

2011 to 2014

Supplementary notes

Prior to October 1, 2012, Kraft Foods Group were a wholly owned subsidiary of Mondelez International. In connection with the spin-off, Mondelez International undertook a series of transactions to separate net assets and entities. As a result of these transactions, Mondelez International now holds the global snacks business, and the Kraft Foods Group, now holds the North American grocery business.

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