Soft drink purchase factors in Great Britain 2014, by generation

Published by Statista Research Department, Jul 17, 2014
This statistic shows the most important factors to grocery shoppers when buying soft drinks in Great Britain in 2014, by generation. Of the millennial respondents (aged 22 to 30), 18 percent believe it is important to buy soft drinks from a store they trust, compared to 25 percent of baby boomers (aged 48 to 60)

When you are buying soft drinks, which of the features below are important to you?

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Source

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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Overview

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Effects on retail

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Effects on consumption

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