In 2018, television advertising made up 54.1 percent of total advertising spend in Indonesia. It was forecasted that the share of television advertising spending would increase slightly to 55 percent in 2020. Despite the forecasted growth, television ad spend has been impacted by the significant and continued growth in digital advertising expenditure.
Television advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020
Characteristic
Share of total advertising expenditure
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Dentsu Aegis Network. (February 1, 2019). Television advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/388502/television-advertising-expenditures-share-indonesia/
Dentsu Aegis Network. "Television advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/388502/television-advertising-expenditures-share-indonesia/
Dentsu Aegis Network. (2019). Television advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/388502/television-advertising-expenditures-share-indonesia/
Dentsu Aegis Network. "Television Advertising Expenditure as Share of Total Advertising Expenditure in Indonesia in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/388502/television-advertising-expenditures-share-indonesia/
Dentsu Aegis Network, Television advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/388502/television-advertising-expenditures-share-indonesia/ (last visited June 18, 2024)
Television advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/388502/television-advertising-expenditures-share-indonesia/