Dialogue marketing advertising expenditure in Germany 2020-2022, by segment

Published by Statista Research Department, May 21, 2024
This statistic shows data on the advertising expenditure for dialogue marketing in Germany in 2021 and 2022, by segment. In 2022, expenditures for the online marketing segment were at roughly 14.5 billion euros. In the same year, the total dialogue marketing ad expenditure in Germany amounted to almost 23 billion euros.

Advertising expenditure for dialogue marketing in Germany in 2020 and 2022, by segment (in billion euros)

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Release date

July 2023

Region

Germany

Survey time period

2022

Number of respondents

1,503 respondents

Special properties

marketing decision makers in German companies

Method of interview

Computer-assisted telephone interviews (CATI)

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