![A. Guttmann](https://cdn.statcdn.com/static/../CMS/contactperson/ERI670_1591697933.png)
Digital media time spent versus ad spend in Canada 2013-2016
This statistic shows the share of time spent with digital media versus the share of digital advertising spend in Canada from 2013 to 2014, and a forecast until 2016. It was estimated that in 2016 Canadians spent 45 percent of their media time with digital media. Advertising spend on this medium in 2016 amounted to a 36.2 percent share.