Financial digital ad spend growth in the U.S. 2017-2021

Published by Statista Research Department, Jan 10, 2023
Digital advertising spending of the U.S. financial services industry was forecast to increase by 20.1 percent in 2021, reaching 23.56 billion U.S. dollars. Financial services are among the industries investing most in this form of advertising, second only to retail.

Change in financial services industry digital advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)

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Release date

November 2020

Region

United States

Survey time period

2017 and 2018

Supplementary notes

* Forecast.
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes ads such as Facebook's News Feed Ads and twitter's Promoted Tweets.

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