In-store ad personalization purchase influence in N. America 2015, age and gender
The graph shows the percentage of internet users who were more likely to make a purchased based on personalized advertising they saw on an in-store beacon or display in North America 2015, broken down by age and gender. According to the findings, among responding male internet users aged between 18 and 34 years, 91 percent said they were influenced by personalized in-store advertising
