Reasons for buying a new product among consumers in Africa and Middle East 2015

Published by Statista Research Department, Aug 25, 2015
The statistic shows the most important reasons among customers for buying a new product in Africa and Middle East in 2015. The survey revealed that 29 percent of respondents stated affordability as the most important reason for purchasing a new product.

Most important reasons for buying a new product among consumers in Africa and Middle East in 2015*

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Release date

August 2015

Region

Africa, MENA

Survey time period

February 23 to March 13, 2015

Number of respondents

> 30,000

Method of interview

Online survey

Supplementary notes

* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 34 of the report.

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