Instagram usage penetration in the United Kingdom (UK) 2014-2016

Published by Statista Research Department, Sep 30, 2016
This statistic depicts the penetration of Instagram usage by connected consumers in the United Kingdom (UK) from 2014 to 2016. As of the latest survey wave, 22 percent of connected consumers reported using Instagram.

Penetration of Instagram usage by connected consumers in the United Kingdom (UK) from 2014 to 2016

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Release date

September 2016

Region

United Kingdom

Survey time period

2014 to 2016**

Number of respondents

2,000*

Age group

16 years and older

Special properties

broadband homes.

Method of interview

Online survey

Supplementary notes

* 2014 W3 = 2,001, 2015 W1 = 2,003, 2015 W2 = 2,000, 2016 H1 = 2,000.
** Wave 1 (2014 W3) ran September to December 2014, Wave 2 (2015 W1) ran January to April 2015 and Wave 3 (2015 W2) ran May to August 2015 and Wave 5 (2016 H1) ran January to June 2016.
*** Wave 4 (2015 W3) report was not available; in 2016, the survey moved to a 6-monthly reporting cycle.

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