During a 2023 survey fielded among adults in the United Kingdom, gauging their perception of advertising, it was found that 53 percent of respondents aged 18 to 34 stated that they trusted cinema advertising. Cinema was the most trusted medium among this age group. The most trusted medium among 35 to 54 year-olds was TV.
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age
Characteristic
18-34
35-54
55+
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Media Leader. (June 5, 2024). Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/
The Media Leader. "Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age." Chart. June 5, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/
The Media Leader. (2024). Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/
The Media Leader. "Trust in Advertising among Consumers in The United Kingdom (Uk) in 2023, by Medium and Age." Statista, Statista Inc., 5 Jun 2024, https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/
The Media Leader, Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age Statista, https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/ (last visited June 18, 2024)
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age [Graph], The Media Leader, June 5, 2024. [Online]. Available: https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/