Japan: e-book market size 2027

The user expenditure on e-books in Japan amounted to 602.8 billion Japanese yen in fiscal year 2022, which was an increase of 9.4 percent compared to the previous year. The market, which includes comics, magazines, and other textual materials, had shown a particularly strong year-on-year growth rate of 28.6 percent in fiscal year 2020, which was a result of increased consumption due to the COVID-19 pandemic and the success of hit titles during that year. The e-books market was expected to grow further and to reach a size of almost 807 billion yen by fiscal year 2027.

User expenditure on e-books in Japan from fiscal year 2018 to 2027 (in billion Japanese yen)

Characteristic	Expenditure in billion Japanese yen
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Release date

August 2023

More information

Region

Japan

Survey time period

fiscal year 2018 to 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

user expenditure on e-books and digital magazines; including monthly paid subscription services and manga apps; excluding electronic newspapers, textbooks, information material aimed at companies, material with high similarity to video games, and academic journals; excluding communication fees for downloading e-book content, device-related costs, production-related costs (such as authoring, etc.), as well as advertising on distribution websites and apps

Supplementary notes

*Forecast.

100 Japanese yen equal 0.71 U.S. dollars or 0.64 euros as of January 2024.

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