Leading paid search advertising categories in Canada 2016-2017, by ad spend

Published by
Valentina Dencheva,
Oct 30, 2023
The graph shows the leading paid search advertising categories in Canada between June 2016 and March 2017, ranked by desktop text ad spend. In the measured period, retail was the leading category, with paid search advertising expenditures reaching 4.56 billion Canadian dollars.

Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars)

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Release date

June 2017

Region

Canada

Survey time period

June 2016 to March 2017

Special properties

based on Google.ca desktop text ad spend

Supplementary notes

The source provides the following note on methodology: "The results of this report are limited to desktop text ad activity on 50,000 top keywords by ad spend on Google.ca from June 2016 through May 2017. Advertisers may be sponsoring additional keywords via Google.ca desktop text ads during this period that, if measured, would alter the findings of this report."

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Spending

7

Market leaders

6

Amazon

8

Google

8

Mobile

6

Marketer perspectives

5

Consumer attitudes

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Further related statistics

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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