The statistic shows the annual growth rate of mobile advertisement expenditure in Southeast Asia from 2016 to 2021. According to the forecast, by 2021, the mobile advertisement expenditure will decrease by 9.3 percent compared to the previous year.
Growth of mobile advertisement expenditure in Southeast Asia from 2016 to 2021
Characteristic
Annual growth rate
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Note: According to the source, the spending includes display (banners, video and rich media) and search. But excludes SMS, MMS and P2P messaging based advertising.
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eMarketer. (September 22, 2017). Growth of mobile advertisement expenditure in Southeast Asia from 2016 to 2021 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/887046/southeast-asia-mobile-advertisement-expenditure-growth/
eMarketer. "Growth of mobile advertisement expenditure in Southeast Asia from 2016 to 2021." Chart. September 22, 2017. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/887046/southeast-asia-mobile-advertisement-expenditure-growth/
eMarketer. (2017). Growth of mobile advertisement expenditure in Southeast Asia from 2016 to 2021. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/887046/southeast-asia-mobile-advertisement-expenditure-growth/
eMarketer. "Growth of Mobile Advertisement Expenditure in Southeast Asia from 2016 to 2021." Statista, Statista Inc., 22 Sep 2017, https://www.statista.com/statistics/887046/southeast-asia-mobile-advertisement-expenditure-growth/
eMarketer, Growth of mobile advertisement expenditure in Southeast Asia from 2016 to 2021 Statista, https://www.statista.com/statistics/887046/southeast-asia-mobile-advertisement-expenditure-growth/ (last visited June 18, 2024)
Growth of mobile advertisement expenditure in Southeast Asia from 2016 to 2021 [Graph], eMarketer, September 22, 2017. [Online]. Available: https://www.statista.com/statistics/887046/southeast-asia-mobile-advertisement-expenditure-growth/