Most popular websites for health functional food shopping South Korea 2022

Published by
Nina Jobst,
Aug 28, 2023
According to a survey conducted by Opensurvey in July 2022 in South Korea, around 17 percent of respondents purchased health functional food products via Coupang. The South Korean e-commerce company's direct purchase program, Coupang rocket direct purchase, was another leading channel.

Most preferred e-commerce platforms to purchase health functional products in South Korea as of July 2022

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Release date

August 2022

Region

South Korea

Survey time period

July 23, 2022

Number of respondents

444 respondents

Age group

20-69 years

Special properties

those that purchase health functional products themselves online

Method of interview

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