In 2021, search was the leading digital ad format in Sweden with a spending share of 56 percent. It was followed by social media with 16 percent and video with eight. Podcast advertising accounted for one percent of the total digital ad spend in the Scandinavian country.
Distribution of digital advertising spending in Sweden in 2020 and 2021, by format
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Other statistics that may interest you Digital advertising in Sweden
Overview
6
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Western Europe 2023, by country
- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Digital ad spend growth in Sweden 2021-2022
- Premium Statistic Digital ad spend per capita in Sweden 2020-2021
- Premium Statistic Digital advertising spending share in Sweden 2019-2028, by device
Formats
8
- Premium Statistic Distribution of digital ad spend in Sweden 2022, by format
- Premium Statistic Display ad spend in Sweden 2020-2022
- Premium Statistic Video ad spend in Sweden 2016-2022
- Premium Statistic Search ad spend in Sweden 2020-2022
- Premium Statistic GoogleAds CPC in Europe 2023, by country
- Premium Statistic Political ad spend on Google in the European Union & the UK 2020-2023
- Premium Statistic Podcast ad spend in Sweden 2019-2022
- Premium Statistic Podcast advertising effectiveness in Sweden 2021
Social media
7
- Premium Statistic Social media ad spend in Sweden 2020-2022
- Basic Statistic Social network usage of countries inside the European Union 2014-2021, by country
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Number of brands followed on social media in Sweden 2021
- Premium Statistic Preferred social media marketing content in Sweden 2021
- Premium Statistic Social media actions of brand followers in Sweden 2021
- Premium Statistic Reasons to stop following a brand on social media in Sweden 2021
Programmatic
3
Consumer insights
6
- Premium Statistic Attitudes towards advertising in Sweden 2022, by medium
- Premium Statistic Gen Z attitudes to online advertising in Sweden in 2023
- Premium Statistic Media with most relevant ads in Sweden 2021
- Premium Statistic Effectiveness of online advertising in Sweden 2021
- Premium Statistic Media with too many ads in Sweden 2021
- Premium Statistic Frequency of ad blocker use in Sweden 2021
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Statistics
Göteborgs universitet. (March 15, 2023). Distribution of digital advertising spending in Sweden in 2020 and 2021, by format [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of digital advertising spending in Sweden in 2020 and 2021, by format." Chart. March 15, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. (2023). Distribution of digital advertising spending in Sweden in 2020 and 2021, by format. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of Digital Advertising Spending in Sweden in 2020 and 2021, by Format." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet, Distribution of digital advertising spending in Sweden in 2020 and 2021, by format Statista, https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/ (last visited June 17, 2024)
Distribution of digital advertising spending in Sweden in 2020 and 2021, by format [Graph], Göteborgs universitet, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/