J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Advertising types adults paid the most attention to in the U.S. 2023
Detailed statistics
Brand message types appealing the most to consumers in the U.S. 2023
Detailed statistics
Main channels of new brand discovery in the U.S. Q3 2023
Advertising types adults paid the most attention to in the U.S. 2023
Advertising types adults paid the most attention to in the United States as of January 2023
Brand message types appealing the most to consumers in the U.S. 2023
Brand message types appealing the most to consumers in the United States as of November 2023
Attitudes towards media ads in the U.S. 2022
User attitudes towards media ads in the United States as of October 2022, by media type
Main channels of new brand discovery in the U.S. Q3 2023
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2023
Main purchase recommendation sources in the U.S. 2022, by generation
Leading product recommendation sources according to consumers in the United States as of August 2022, by generation
Opinions on online advertising relevance in the U.S. 2019-2023
Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023
Difficulty in differentiating between sponsored & non-sponsored search results US '23
Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023
Attitudes towards online advertising in the U.S. 2023
Attitudes towards online advertising in the U.S. as of December 2023
Understanding of data clean rooms among consumers in the U.S. 2022
Share of adults who understood vs. did not understand what data clean rooms were in the United States as of October 2022
Understanding of internet cookies among consumers in the U.S. 2022
Share of adults who understood vs. did not understand how internet cookies worked in the United States as of October 2022
Top consumer experiences fostering engagement with brands in metaverse U.S. 2022
Leading experiences that can foster engagement with brands in the metaverse according to consumers in the United States as of August 2022
Social media activities creating a positive brand perception in the U.S. 2022
Social media activities creating a positive brand perception according to consumers in the United States as of June 2022
Content types engaging for social media marketing in the U.S. 2022
Types of most engaging content for social media marketing according to consumers in the United States as of April 2022
Video ad types with the most influence on buying decision process in the U.S. 2023
Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
Commercial types resonating the most with adults in the U.S. 2023
TV commercial types resonating the most with adults in the United States as of January 2023
Leading attitudes about ads during TV shows and movies in the U.S. 2021-2022
Leading viewer attitudes about ads during TV shows and movies in the United States between June 2021 and December 2022
Consumer attitudes towards video streaming ads in the U.S. 2022, by ad type
Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type
Podcast listeners' ad receptivity in the U.S. 2023
Attitudes towards ads among podcast listeners in the United States as of April 2023
Podcast advertising effectiveness in the U.S. 2022
Actions taken after hearing a product advertised in a podcast in the United States as of December 2022
Preferred podcast ad types in the U.S. 2023
Preferred podcast ad types in the United States as of October 2023
Podcast advertising effectiveness in the U.S. 2022, by generation
Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation
Entity responsible for ad adjacency in the U.S. 2022
Entity responsible for ad adjacency according to consumers in the United States as of October 2022
Consumer perception of ad adjacency in the U.S. 2022
Share of consumers who thought that it was important for advertisers to make sure their ads were not placed next to negative content in the United States as of October 2022
U.S. consumers preference to being contacted by brands 2022
Leading ways consumers prefer to be contacted by brands in the United States as of June 2022
Acceptable reasons to be contacted by a brand in the U.S. 2022
Reasons for a brand to contact consumers on digital channels that consumers found acceptable in the United States as of June 2022
E-mail marketing effectiveness in the U.S. 2022
Likelihood of email newsletter instigating consumers to purchase something in the United States as of June 2022
Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
Consumers' opinion on how often brands should take a stand on important social and political issues in the United States in 2022 and 2023
Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023
Top sources favored by consumers to learn about brands' sustainability U.S. 2023
Leading sources from which consumers would like to get information about brands' sustainability efforts in the United States as of May 2023
Adults thinking big brands were responsible for promoting diversity in the U.S. 2023
Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023
Share of adults thinking ads keep people in traditional gender roles in the U.S. 2023
Percentage of adults agreeing that advertisements and commercials often keep men and women in traditional gender roles in the United States as of April 2023
Share of adults agreeing that ads can shift gender roles' perception in the U.S. 2023
Percentage of adults agreeing that advertisements and commercials can change the perception of traditional gender roles in the United States as of April 2023
Share of adults trusting brands' sustainability claims U.S. 2022, by generation
Share of adults trusting brands' sustainability claims in the United States as of July 2022, by generation
How often brands should change their logos according to adults in the U.S. 2023
Frequency to which a brand should change its logo and visual identity according to adults in the United States as of April 2023
Level of consideration for a product's logo when doing the groceries in the U.S. 2023
Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023
Share of adults who bought a product for it had an interesting logo in the U.S. 2023
Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023
Level of support to brands changing logos for selected occasions in the U.S. 2023
Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023
Level of comfort with AI-targeted advertising in the U.S. 2023
Level of comfort with AI-targeted advertising among consumers in the United States as of May 2023
Consumer support to brands using AI for selected activities in the U.S. 2024
Consumer support to brands using artificial intelligence (AI) for selected activities in the United States as of March 2024
Consumer trust levels towards AI-generated influencer content in the U.S. 2023
Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023
Consumer attitudes towards brands' usage of AI & ML tools in the U.S. 2023
Consumer attitudes towards brands' usage of artificial intelligence (AI) and machine learning (ML) in the United States as of January 2023
Attitudes towards the usage of generative AI for social media ads in the U.S. 2022
Consumer attitudes towards the usage of generative artificial intelligence (AI) in social media advertising in the United States as of 2022
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
Advertising types Gen Z adults paid the most attention to in the U.S. 2023
Advertising types adult members of Generation Z paid the most attention to in the United States as of January 2023
Most influential video ad types according to Gen Zers in the U.S. 2023
Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
Channels Gen Z consumers use to contact brands in the U.S. 2022
Channels Generation Z consumers used to contact brands in the United States as of June 2022
Gen Z :social media activities creating a positive brand perception in the U.S. 2022
Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022
Top issues Gen Z consumers think brands should promote the most in the U.S. 2022
Leading issues Generation Z consumers think brands should promote the most in the United States as of May 2022
Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
Leading factors motivating Gen Z consumers to engage with a new brand on social media in the United States in May 2022
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