Lai Lin Thomala
Research expert covering Greater China
Detailed statistics
Luxury goods market revenue in China 2018-2028
Detailed statistics
Online sales as share of the luxury market sales in China 2015-2021
Detailed statistics
Luxury product penetration in China 2022, by product type
Luxury goods market revenue in China 2018-2028
Revenue of the luxury goods market in China from 2018 to 2028 (in billion U.S. dollars)
Luxury product penetration in China 2022, by product type
Penetration of luxury goods in China as of September 2022, by product category
Leading fashion luxury brands based on Media Impact Value in China Q4 2021
Leading fashion luxury brands in China in 4th quarter 2021, based on Media Impact Value* (in million U.S. dollars)
Leading luxury brands in China 2021, based on the Digital IQ index
Leading luxury brands in China as of 2021, based on the Digital IQ index*
Leading actions for foreign luxury brands to attract consumers in China 2022
Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022
Content distribution of digital fashion marketing in China 2021, by brand position
Content distribution of digital fashion marketing in China in 2021, by brand position
Media Impact Value of top fashion luxury brands in China 2021, by social channel
Media Impact Value of leading fashion luxury brands in China in 3rd quarter 2021, by social channel (in million U.S. dollars)
Most popular luxury brands on Wechat & Weibo 2022
Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022 (index score)
Luxury brand marketing posts on Weibo in China Q1 2021-Q1 2022
Number of brand promotion posts published by major luxury brands on Weibo in China in 1st quarter 2021 and 1st quarter 2022
Recommendation marketing of luxury brands on Xiaohongshu in China H1 2022
Number of "zhongcao" notes mentioning selected luxury brands and user interactions on Xiaohongshu in China in 1st half of 2022 (in 1,000s)
Most active luxury brands on Xiaohongshu in China H1 2022
Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022
Most successful luxury brands on Douyin in China 2024
Brand index of major luxury brands on Douyin in China as of June 1, 2024
Share of brand endorsers in China 2023, by industry
Distribution of brand ambassadors in China as of May 2023, by industry
Number of luxury brand endorsers in China 2022-2023, by brand
Number of brand ambassadors of major luxury brands in China as of May 2023
Share of luxury brand endorsers in China 2023, by gender
Distribution of luxury brand ambassadors in China as of March 2023, by gender
Gender share of luxury brand endorsers in China 2023, by brand
Gender distribution of major luxury brand ambassadors in China as of March 2023
Share of luxury brand endorsers in China 2023, by generation
Distribution of luxury brand ambassadors in China as of March 2023, by generation
Age distribution of luxury brand endorsers in China 2023, by brand
Age distribution of luxury brand ambassadors in China as of March 2023, by brand
Share of luxury brand endorsers in China 2023, by celebrity image
Distribution of luxury brand ambassadors in China as of March 2023, by celebrity positioning
Active userbase of influencers in China 2022, by platform
Number of active users attracted by key opinion leaders (KOLs) in China as of May 2022, by platform (in millions)
Fashion KOLs distribution in China 2021, by market segment and follower number
Distribution of fashion key opinion leaders (KOLs) in China in 2021, by market segment and follower number
Luxury fashion influencer marketing Media Impact Value in China 2021, by followers
Media Impact Value of luxury fashion influencer marketing in China in 3rd quarter 2021, by number of followers (in million U.S. dollars)
Number of luxury brands related posts by influencers in China 2023
Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s)
Most successful Douyin sales influencers in China 2022
Livestreaming sales revenue of leading Douyin KOLs in China in February 2022 (in million yuan)
Popular topics covered by Weibo influencers in China 2022
Share of key opinion leaders (KOLs) on Weibo in China in June 2022, by vertical
Popular topics covered by Xiaohongshu influencers in China 2023
Share of key opinion leaders (KOLs) on Xiaohongshu in China in 2023, by vertical
Influence channels for luxury consumers in China 2023
Major channels sparking consumer interest in luxury goods in China as of April 2023
Social media as a luxury information source in Greater China 2022, by age
Importance of social media as a luxury information channel for consumers in mainland China and Hong Kong 2022, by age group
Content sparking interest of consumers in luxury in China 2023
Types of content effectively attracting consumer interest in luxury in China as of April 2023
Major elements for engaging luxury marketing in China 2023
Leading reasons for finding luxury marketing content engaging among consumers in China as of April 2023
Leading shopping channels for purchasing luxury goods in China 2022
Distribution of luxury goods shopping channels in China as of June 2022
Factors for switching to another luxury brand in Greater China 2022
Reasons among loyal luxury consumers to switch towards a new brand in mainland China and Hong Kong in 2022
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Mon - Fri, 9am - 6pm (EST)