Brand awareness by category in Austria 2024

52 percent of Austrian respondents answer our survey on "Brand awareness by category" with "Smartphones". The survey was conducted in 2024, among 12,175 consumers.
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Brand awareness by category in Austria as of March 2024

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Number of respondents

12,175 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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