Awareness and purchase intention for products with Safer Choice seal in the U.S. 2018

Published by
Alexander Kunst,
Jan 6, 2020
This statistic shows the results of a survey conducted in the United States in 2017 on the awareness and purchase intention for laundry products with the Safer Choice seal. Some 26 percent of respondents stated they buy and trust laundry products with Safer Choice.
The Survey Data Table for the Statista survey Cleaning Products in the United States 2018 contains the complete tables for the survey including various column headings.

[Safer Choice] Regarding laundry products: How well do you know the following ecofriendly labels or to what extent do you buy them?

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Number of respondents

636 respondents

Age group

18-69 years

Special properties

U.S. residential population; persons who are responsible for household chores; respondents who look out for ecofriendly seals on laundry products

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