Relevance of influencers on purchase decisions by product category in the U.S. 2017
People see numerous advertisements every day. Be it on social media, YouTube or any other platform, global marketers advertise their products or services through famous celebrities or social media influencers. But how successful are all these famous people when it comes to influence the purchasing decision of a common person?
Almost four in 10 U.S. consumers aged 18 to 64 purchased clothes advertised by famous influencers, in 2017. This is hardly surprising as clothing is also the most popular online shopping category worldwide. Shoes, food and drinks are also among the things, consumers buy influenced by celebrities or social media influencer.
Which is the most popular social network?
Not surprisingly, Facebook is the most popular social network in the world. The social media platform had over 2.4 billion active users in January 2020, surpassing YouTube by 0.4 billion users. WhatsApp, acquired by Facebook back in 2014, is the third most popular social network in the world with 1.6 billion active users.
Influencer market size on Instagram
As of January 2020, Instagram had 1 billion active users worldwide. The social media platform is currently one of the leading targets for marketers looking to sell their products and services. Influencers are involved in their marketing campaigns and they are extremely successful: The global Instagram influencer market size is forecast to exceed beyond US$2 billion in 2020.
Almost four in 10 U.S. consumers aged 18 to 64 purchased clothes advertised by famous influencers, in 2017. This is hardly surprising as clothing is also the most popular online shopping category worldwide. Shoes, food and drinks are also among the things, consumers buy influenced by celebrities or social media influencer.
Which is the most popular social network?
Not surprisingly, Facebook is the most popular social network in the world. The social media platform had over 2.4 billion active users in January 2020, surpassing YouTube by 0.4 billion users. WhatsApp, acquired by Facebook back in 2014, is the third most popular social network in the world with 1.6 billion active users.
Influencer market size on Instagram
As of January 2020, Instagram had 1 billion active users worldwide. The social media platform is currently one of the leading targets for marketers looking to sell their products and services. Influencers are involved in their marketing campaigns and they are extremely successful: The global Instagram influencer market size is forecast to exceed beyond US$2 billion in 2020.
