Attitudes towards digital media in China 2024

When asked about "Attitudes towards digital media", most Chinese respondents pick "I want to access my music / movies on all my devices (TV, smartphone, tablet, etc.)" as an answer. 60 percent did so in our online survey in 2024.
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Attitudes towards digital media in China as of March 2024

Characteristic	Share of respondents
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Number of respondents

4,020 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about music, movies, and games do you agree with?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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