Social network usage by brand in Germany 2024

We asked German consumers about "Social network usage by brand" and found that "YouTube" takes the top spot, while "WeChat" is at the other end of the ranking.
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Social network usage by brand in Germany as of March 2024

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Number of respondents

8,991 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."

If you need more information, you can have a look at the Consumer Insights Methodology.

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