Indonesia: uniqueness of the Ramadhan edition instant noodle advertisements 2019

This statistic shows the results of a survey on the uniqueness of the Ramdhan-edition advertisements for three major instant noodle brands in Indonesia in May 2019. During the period surveyed, more respondents found the advertisement for SuperMi as being unique compared to the other two advertisements, with 38 percent of survey respondents stating that they found the SuperMi advertisement as very unique, and 25 percent of respondents stating that they found it rather unique.

Consumer reaction to the uniqueness of the Ramadhan-edition advertisements of three major instant noodle brands in Indonesia as of May 2019

Characteristic	IndoMie	Mie Sedaap	SuperMi
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Release date

May 2019

More information

Region

Indonesia

Survey time period

May 16th, 2019

Number of respondents

300 respondents

Age group

16-39 years

Special properties

even distritbution of male and female participants

Method of interview

Online survey

Supplementary notes

Survey participants were made to evaluate the Ramadhan advertisements of three of the most popular instant noodle brands in Indonesia. Each brand advertisement was evaluated by a group of 100 survey participants.

The question aske in the survey was as follows: "In general, how unique [is] this ad for you?"

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