Factors influencing consumers to try K-beauty products Malaysia 2021

Published by Statista Research Department, Oct 5, 2022
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 62 percent of Malaysian respondents would try a Korean beauty product if it was recommended to them by family and friends. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.

Factors influencing consumers to try Korean beauty products in Malaysia as of July 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

October 2021

Region

Malaysia

Survey time period

July 8 to 30, 2021

Number of respondents

7,065 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"What would influence you to try a Korean beauty skincare product?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Popularity of Korean beauty products worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Popularity of Korean beauty products worldwide

Overview

4

Americas

4

Europe

5

Asia

8

Export

5

Further related statistics

8

Further Content: You might find this interesting as well

Statistics

Topics

Beauty and personal care market in Latin AmericaBeauty and personal care in ColombiaNatura &CoKimberly-Clark Cosmetics industry in Brazil
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu