Poland: suspension or closure of BTL's business activities due COVID-19 2020

More than three percent of companies operating on the BTL market in Poland have suspended or closed down their business activity due to restrictions in operations in connection with the outbreak of coronavirus (COVID-19) in 2020. The positive aspect is that nearly 60 percent of companies do not envisage any actions in this area.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Share of companies active on the BTL* market that plan to suspend or close down their business due to the coronavirus (COVID-19) outbreak in Poland in 2020

Characteristic	Share of respondents
We are considering suspension	32.6%
We are considering closing	9.3%
We have suspended our activities	2.9%
We've closed down the business	0.4%
We don't foresee any action in this respect	59.7%

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Release date

April 2020

More information

Region

Poland

Survey time period

April 1-4, 2020

Number of respondents

454 respondents

Special properties

Companies operating on BTL (below the line) market in Poland

Method of interview

Online panel

Supplementary notes

* Below-the-line (BTL) promotions target individuals based on their needs or preferences and can lead directly to sales. Examples of BTL promotion are, among others: sales promotion, direct marketing and direct mail, branding and merchandising, packaging, trade fairs and exhibitions, product sampling and free sampling.

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