Interest level in sports documentaries worldwide in 2022, by age

Published by
Christina Gough,
Sep 14, 2023
Following the success of sports documentaries such as The Last Dance, which documented the career of Michael Jordan at the Chicago Bulls, a new market has emerged for behind-the-scenes access to some of the world's most recognizable athletes and teams. During a 2022 global survey, around 41 percent of respondents aged 25 to 34 stated that they were interested in lifestyle-focused sports content. This figure fell to just 16 percent among sports fans aged 55 or older.

Level of interest in watching lifestyle-focused sports content worldwide as of November 2022, by age

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Release date

August 2023

Region

Worldwide

Survey time period

November 11 to 30, 2022

Number of respondents

19,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

e.g. Netflix docudrama, ‘Formula 1: Drive to Survive’ or docuseries, ‘The Last Dance’, chronicling the rise of superstar Michael Jordan and the 1990s Chicago Bulls.

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