A recent survey found that the majority of adults who had only ever accessed podcasts for free were unlikely to pay for one in the near future, however White consumers were the least willing to consider doing so, with 84 percent of those surveyed saying that it was unlikely that they would consider making a financial contribution to listen to podcasts in the next year. By contrast, Black and Hispanic consumers were more receptive to the idea of paying for podcast content.
Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity
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YouGov. (June 16, 2020). Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/1128121/start-paying-access-podcast-us-ethnicity/
YouGov. "Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity." Chart. June 16, 2020. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/1128121/start-paying-access-podcast-us-ethnicity/
YouGov. (2020). Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/1128121/start-paying-access-podcast-us-ethnicity/
YouGov. "Podcast Listeners Most Likely to Pay or Donate Money to Access or Listen to a Podcast in The next 12 Months in The United States as of June 2020, by Ethnicity." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1128121/start-paying-access-podcast-us-ethnicity/
YouGov, Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity Statista, https://www.statista.com/statistics/1128121/start-paying-access-podcast-us-ethnicity/ (last visited June 03, 2024)
Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1128121/start-paying-access-podcast-us-ethnicity/