Thailand: goods bought online during COVID-19 by age 2020

According to a survey conducted by Rakuten Insight in Thailand, 50 percent of respondents aged between 16 to 24 years purchased clothing, apparel, and fashion accessories online as of May 2020. In comparison, respondents of all ages bought alcoholic beverages the least.

Main products frequently purchased online among consumers during COVID-19 pandemic in Thailand as of May 2020, by age

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years old and over
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Release date

June 2020

More information

Region

Thailand

Survey time period

May 7 to 30, 2020

Number of respondents

15,382 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: what products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?

The survey was conducted among:
9,458 female respondents and 5,924 male respondents.

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