During a June 2021 survey among U.S. video streaming viewers, it was found that earning rewards for watching ads would make 36 percent of respondents pay more attention to those ads. According to 34 percent of respondents, shorter advertising would also make them pay closer attention.
Factors that would make streaming video viewers pay more attention to ads during shows in the United States as of June 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Advertising consumption and perception in the United States
Overview
5
- Premium Statistic Advertising types adults paid the most attention to in the U.S. 2023
- Premium Statistic Brand message types appealing the most to consumers in the U.S. 2023
- Premium Statistic Attitudes towards media ads in the U.S. 2022
- Premium Statistic Main channels of new brand discovery in the U.S. Q3 2023
- Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
Digital overview
8
- Premium Statistic Opinions on online advertising relevance in the U.S. 2019-2023
- Premium Statistic Difficulty in differentiating between sponsored & non-sponsored search results US '23
- Premium Statistic Attitudes towards online advertising in the U.S. 2024
- Premium Statistic Understanding of data clean rooms among consumers in the U.S. 2022
- Premium Statistic Understanding of internet cookies among consumers in the U.S. 2022
- Premium Statistic Top consumer experiences fostering engagement with brands in metaverse U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception in the U.S. 2022
- Premium Statistic Content types engaging for social media marketing in the U.S. 2022
Video
4
- Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
- Premium Statistic Commercial types resonating the most with adults in the U.S. 2023
- Premium Statistic Leading attitudes about ads during TV shows and movies in the U.S. 2021-2022
- Premium Statistic Consumer attitudes towards video streaming ads in the U.S. 2022, by ad type
Podcast advertising
4
Brand safety
5
- Premium Statistic Entity responsible for ad adjacency in the U.S. 2022
- Premium Statistic Consumer perception of ad adjacency in the U.S. 2022
- Premium Statistic U.S. consumers preference to being contacted by brands 2022
- Premium Statistic Acceptable reasons to be contacted by a brand in the U.S. 2022
- Premium Statistic E-mail marketing effectiveness in the U.S. 2022
Environmental, social, and corporate governance (ESG)
7
- Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
- Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
- Premium Statistic Top sources favored by consumers to learn about brands' sustainability U.S. 2023
- Premium Statistic Adults thinking big brands were responsible for promoting diversity in the U.S. 2023
- Premium Statistic Share of adults thinking ads keep people in traditional gender roles in the U.S. 2023
- Premium Statistic Share of adults agreeing that ads can shift gender roles' perception in the U.S. 2023
- Premium Statistic Share of adults trusting brands' sustainability claims U.S. 2022, by generation
Logos
4
- Premium Statistic How often brands should change their logos according to adults in the U.S. 2023
- Premium Statistic Level of consideration for a product's logo when doing the groceries in the U.S. 2023
- Premium Statistic Share of adults who bought a product for it had an interesting logo in the U.S. 2023
- Premium Statistic Level of support to brands changing logos for selected occasions in the U.S. 2023
Artificial intelligence (AI)
5
- Premium Statistic Level of comfort with AI-targeted advertising in the U.S. 2023
- Premium Statistic Consumer support to brands using AI for selected activities in the U.S. 2024
- Premium Statistic Consumer trust levels towards AI-generated influencer content in the U.S. 2023
- Premium Statistic Consumer attitudes towards brands' usage of AI & ML tools in the U.S. 2023
- Premium Statistic Attitudes towards the usage of generative AI for social media ads in the U.S. 2022
Spotlight: Generation Z
7
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
- Premium Statistic Advertising types Gen Z adults paid the most attention to in the U.S. 2023
- Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
- Premium Statistic Channels Gen Z consumers use to contact brands in the U.S. 2022
- Premium Statistic Gen Z :social media activities creating a positive brand perception in the U.S. 2022
- Premium Statistic Top issues Gen Z consumers think brands should promote the most in the U.S. 2022
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
Further related statistics
20
- U.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Share of U.S. adults choosing long video ads before stream in 2019, by age
- Share of U.S. adults buying from firms with ads raising sexism issues 2019, by gender
- Share of U.S. adults buying from firms with ads raising healthcare access issues 2019
- Share of U.S. adults buying from firms with ads about poverty 2019, by gender
- U.S. consumers willing to pay more for services without ads in 2017
- Share of U.S. adults choosing long video ads before streaming in 2019, by gender
- Share of U.S. adults buying from firms using ads for racism issues 2019, by ethnicity
- Share of U.S. adults buying from firms with homophobia ads 2019, by ethnicity
- Share of U.S. adults who prefer brands without social issue ads 2019, by ethnicity
- LGBT ad engagement methods in the U.S. 2017
- Share of U.S. adults choosing long video ads over short ones before streaming in 2019
- Share of U.S. adults buying from firms using ads to raise racism issues 2019, by age
- Share of U.S. adults buying from firms with ads about homophobia issues 2019, by age
- Share of U.S. adults who prefer brands without social issue ads 2019, by age
- Revenue of concrete pipe & block manufacturing in the U.S., 2008-2013
- Retail sales of portable keyboards in the U.S. 2005-2021
- Expected change in Thanksgiving spending among Canadian consumers 2023
- Glass waste management in the U.S. 1960-2017
- Popular tattoo designs and themes in the U.S. 2019
Further Content: You might find this interesting as well
Statistics
- U.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Share of U.S. adults choosing long video ads before stream in 2019, by age
- Share of U.S. adults buying from firms with ads raising sexism issues 2019, by gender
- Share of U.S. adults buying from firms with ads raising healthcare access issues 2019
- Share of U.S. adults buying from firms with ads about poverty 2019, by gender
- U.S. consumers willing to pay more for services without ads in 2017
- Share of U.S. adults choosing long video ads before streaming in 2019, by gender
- Share of U.S. adults buying from firms using ads for racism issues 2019, by ethnicity
- Share of U.S. adults buying from firms with homophobia ads 2019, by ethnicity
- Share of U.S. adults who prefer brands without social issue ads 2019, by ethnicity
- LGBT ad engagement methods in the U.S. 2017
- Share of U.S. adults choosing long video ads over short ones before streaming in 2019
- Share of U.S. adults buying from firms using ads to raise racism issues 2019, by age
- Share of U.S. adults buying from firms with ads about homophobia issues 2019, by age
- Share of U.S. adults who prefer brands without social issue ads 2019, by age
- Revenue of concrete pipe & block manufacturing in the U.S., 2008-2013
- Retail sales of portable keyboards in the U.S. 2005-2021
- Expected change in Thanksgiving spending among Canadian consumers 2023
- Glass waste management in the U.S. 1960-2017
- Popular tattoo designs and themes in the U.S. 2019
Hub Entertainment Research. (June 1, 2021). Factors that would make streaming video viewers pay more attention to ads during shows in the United States as of June 2021 [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/1249386/factors-pay-attention-ads-during-streamed-show-united-states/
Hub Entertainment Research. "Factors that would make streaming video viewers pay more attention to ads during shows in the United States as of June 2021." Chart. June 1, 2021. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/1249386/factors-pay-attention-ads-during-streamed-show-united-states/
Hub Entertainment Research. (2021). Factors that would make streaming video viewers pay more attention to ads during shows in the United States as of June 2021. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/1249386/factors-pay-attention-ads-during-streamed-show-united-states/
Hub Entertainment Research. "Factors That Would Make Streaming Video Viewers Pay More Attention to Ads during Shows in The United States as of June 2021." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/1249386/factors-pay-attention-ads-during-streamed-show-united-states/
Hub Entertainment Research, Factors that would make streaming video viewers pay more attention to ads during shows in the United States as of June 2021 Statista, https://www.statista.com/statistics/1249386/factors-pay-attention-ads-during-streamed-show-united-states/ (last visited June 03, 2024)
Factors that would make streaming video viewers pay more attention to ads during shows in the United States as of June 2021 [Graph], Hub Entertainment Research, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/1249386/factors-pay-attention-ads-during-streamed-show-united-states/