Most targeted product categories of recommendation-based marketing in China 2024
"Zhongcao", a popular Chinese term meaning "planting grass" originally, describes the effect of recommendation-based marketing strategy as "to plant a seed in one's mind". Food products are the most effective product categories for such marketing campaigns. According to a survey conducted in January 2024, about 54.7 percent of respondents in China shared the experience of purchasing food items under the influence of "zhongcao" content.