![Christina Gough](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1060_1591697934.png)
Sports industry initiatives to engage with fan communities worldwide 2021
According to a global survey carried out in July and August 2021, almost 80 percent of leaders within the sport industry stated that improving the on-site and online experience for fans was the most relevant initiative to facilitate relationships with fan communities.