During a 2022 survey carried out in the United Kingdom and in the United States, 74 percent of respondents stated they were concerned about brands being able to view and track their online behavior to target them with advertising. Slightly ore than a quarter said that they completely understood how their personal data is used by brands and companies to target them with advertising online.
Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
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- Premium Statistic Selected data on programmatic advertising in the UK 2023
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Formats
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- Premium Statistic Digital display ad spend in the UK 2019-2022
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- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
- Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device
Marketer insights
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Consumer insights
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- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
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Permutive. (July 20, 2022). Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/
Permutive. "Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022." Chart. July 20, 2022. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/
Permutive. (2022). Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/
Permutive. "Consumer Attitudes towards Data Ethics among Advertisers in The United Kingdom and in The United States as of June 2022." Statista, Statista Inc., 20 Jul 2022, https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/
Permutive, Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022 Statista, https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/ (last visited May 21, 2024)
Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022 [Graph], Permutive, July 20, 2022. [Online]. Available: https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/