Most well-known cosmetics & make-up brands in the UK 2023
L'Oréal leads the race. The French personal care brand is recognized by 91 percent of online consumers in the UK, followed by Rimmel London with a brand awareness of 86 percent. Brands like delilah and IT cosmetics, on the other hand, lie at the bottom of this list as each one of them is recognized by less than 30 percent of internet users in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
When it comes to the most well-known cosmetics and make-up brands in the UK, For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.