Bounce rate of selected alcohol e-commerce stores worldwide 2024

Published by Lynn Beyrouthy, May 28, 2024

In April 2024, Naked Wines had the lowest bounce rate among selected alcohol e-commerce websites worldwide, at around 37.5 percent. In comparison, on-demand alcohol delivery platform Drizly had the highest bounce rate, at more than 75 percent. 

Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

Bounce rate of selected alcohol e-commerce websites worldwide in April 2024

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Release date

May 2024

Region

Worldwide

Survey time period

April 2024

Supplementary notes

The date of release is that of last access.

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Overview

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United States

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Europe

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China and Australia

6

Spotlight: Naked Wines

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Topics

Alcohol e-commerceOnline food delivery in the U.S.Online food delivery Wine e-commerce in ItalyWine e-commerce
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