Sales of the leading pourable salad dressing brands of the U.S. 2013

This graph shows the sales of the leading shelf stable pourable salad dressing brands of the United States in 2013. Hidden Valley Ranch was the best ranked pourable salad dressing brand in the United States with about 416.3 million U.S. dollars worth of sales in 2013.

Salad dressings

Salad dressings fall into the sauces and condiments’ product category. They are used as sauce for salads and give them a unique taste through the combination of various ingredients. Additionally, salad dressings may compliment a variety of main dishes, plain vegetables or may be used in dips. The most common salad dressing is a mixture of oil and vinegar – also known as traditional 'Vinaigrette'. Alternative dressings are mayonnaise- or dairy-based such as Ranch or Caesar dressing. These rich and creamy varieties are most popular in the United States.

In general, consumers have the option to decide if they want to prepare home-made dressings using dry salad dressing seasoning mixes or, if they shop the manufactured dressings at a retail store. The retail aisles in the United States carry shelf stable salad dressing brands such as Kraft, Wishbone or Ken’s Steak House. Private label products have continued to gain more and more market share. Shelf life and pourability are the category’s main characteristics. Furthermore, products vary in flavor, package size and fat content. Manufacturers often come up with new packaging for making the handling of those products more convenient and appealing. Kraft is owned by Kraft Foods, which is headquartered in Northfield, a northern suburb of Chicago, Illinois. The company was ranked as the second leading pourable salad dressing vendor in the United States in 2013, based on category sales of about 372.3 million U.S. dollars.