This statistic shows the leading FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. During the survey period, 57 percent of respondents stated that they had ever purchased personal care products online and 42 percent had done so in the past 3 months.
FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you eCommerceDB - Top online stores in the United States
International comparison
3
Fashion
4
- Premium Statistic Top fashion online stores in the U.S. in 2023
- Basic Statistic Apparel: top 5 online stores in the United States in 2021, by net sales
- Basic Statistic Shoes: top 5 online stores in the United States in 2021, by net sales
- Basic Statistic Bags & accessories: top 5 online stores in the United States in 2021, by net sales
Electronics & media
3
Food & personal care
3
Furniture & appliances
3
Toys, hobby & DIY
5
- Basic Statistic Toys, hobby & DIY: top 5 online stores in the United States in 2021, by net sales
- Basic Statistic United States: Top 10 Toys & Baby online stores
- Premium Statistic United States: Top 10 Sports & Outdoor online stores
- Basic Statistic Hobby & stationery: top 5 online stores in the United States in 2021, by net sales
- Basic Statistic DIY, garden & pets: top 5 online stores in the United States in 2021, by net sales
Further related statistics
10
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Mondelez International's net revenue distribution worldwide by sector 2023
- Mondelez International's operating income worldwide 2011-2023
- Mondelez International's global workforce by region 2012-2023
- Net income of Church & Dwight worldwide 2009-2023
- Walgreens operating income in the U.S. 2005-2023
- Walgreens gross profit and net earnings in the U.S. 2005-2023
- Global advertising costs of The Clorox Company 2011-2023
- Net sales of ConAgra Brands worldwide 2012-2023
- Net sales of ConAgra Brands worldwide 2015-2023, by segment
Further Content: You might find this interesting as well
Statistics
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Mondelez International's net revenue distribution worldwide by sector 2023
- Mondelez International's operating income worldwide 2011-2023
- Mondelez International's global workforce by region 2012-2023
- Net income of Church & Dwight worldwide 2009-2023
- Walgreens operating income in the U.S. 2005-2023
- Walgreens gross profit and net earnings in the U.S. 2005-2023
- Global advertising costs of The Clorox Company 2011-2023
- Net sales of ConAgra Brands worldwide 2012-2023
- Net sales of ConAgra Brands worldwide 2015-2023, by segment
eMarketer. (December 19, 2017). FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/
eMarketer. "FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017." Chart. December 19, 2017. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/
eMarketer. (2017). FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/
eMarketer. "Fmcg Product Categories That Digital Buyers in The United States Have Purchased Digitally as of September 2017." Statista, Statista Inc., 19 Dec 2017, https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/
eMarketer, FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017 Statista, https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/ (last visited June 12, 2024)
FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017 [Graph], eMarketer, December 19, 2017. [Online]. Available: https://www.statista.com/statistics/192127/fmcg-category-online-shopping-usa/