U.S. adults watching the Super Bowl commercials in 2020

Published by
Michele Majidi,
May 10, 2023
In an early 2020 survey assessing the state of Super Bowl advertising consumption among adults in the United States, it was found that 73 percent of respondents actually watched Super Bowl commercials, whereas before the event only 63 percent indicated that the were planning to do so.

Share of adults in the United States who watched the Super Bowl commercials in 2020

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Release date

February 2020

Region

United States

Survey time period

Q1 2020

Number of respondents

1,334 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Of the ones who planned to watch the Super Bowl commercials.
**Of the ones who watched the Super Bowl commercials.

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