![Christina Gough](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1060_1591697934.png)
Categories with the biggest growth in NFL endorsements in 2023
During the 2023 season, the energy drinks category saw a 400 percent increase in its number of endorsement deals in the National Football League (NFL). Moreover, deals in the armed forces category were up by 333 percent.