Social network advertising spending in the U.S. was estimated at 49 billion U.S. dollars in 2021.
During a June 2021 survey fielded in the United States, 35 percent of respondents stated that their purchasing decisions were influences by social media ads; among respondents born between 1998 and 2006 (Generation Z), the share stood at 50 percent, Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Influence of social media on U.S. consumer purchasing decisions 2018
- Premium Statistic Distrust in influencers and bloggers among U.S. internet users 2019
- Premium Statistic Buying products advertised on social media in Norway 2019, by generation
- Basic Statistic U.S. internet users feeling exploited by brands on social media 2019, by gender
- Basic Statistic U.S. internet users feeling exploited by brands on social media 2019, by age
- Basic Statistic U.S. internet users feeling exploited by brands on social media 2019, by ethnicity
- Premium Statistic Media usage for shopping inspiration in Finland 2019, by generation
- Premium Statistic Social media use for shopping inspiration in Finland 2019, by platform and generation
- Premium Statistic Colombia: main brands based on Instagram presence 2018
- Premium Statistic Digital ad spend in Sweden 2020-2021, by format
About the region
10
- Premium Statistic United States: frequency of visits to convenience stores 2019, by generation
- Premium Statistic Changes to U.S. shopping behavior if a nearby store closes down 2019, by generation
- Premium Statistic Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
- Premium Statistic Average spent on drunk shopping per person in the United States 2020, by generation
- Premium Statistic U.S. consumers' store brand product purchase behavior as of 2019, by generation
- Premium Statistic Share of C-store shoppers that have tried cross-channel services U.S. 2019, by age
- Premium Statistic U.S. consumer willingness to spend more for better customer service 2019, by age
- Premium Statistic U.S. consumers' main source of inspiration for home decoration ideas as of 2018
- Premium Statistic Breakdown of Walmart shoppers in the United States as of 2016, by generation
- Premium Statistic Willingness to purchase a gift without a discount U.S. by generation 2017
Other regions
10
- Premium Statistic Most effective social media for content distribution in Denmark 2021
- Premium Statistic Share of consumers open to buying resale items worldwide as of 2021, by age
- Premium Statistic Social media users generational comparison in Australia 2020, by platform
- Premium Statistic Online and store shopping types distribution in Finland 2019, by generation
- Premium Statistic Changes to shopping behavior if a nearby store closes down Canada 2019, by generation
- Premium Statistic Brazil: distribution of households led by women 2017, by age
- Premium Statistic Food and drink: Qualities willing to pay more for in Great Britan 2014, by generation
- Premium Statistic Croatia: pre-purchase online research sources 2015
- Premium Statistic Slovakia: pre-purchase online research sources 2015
- Premium Statistic Greece: pre-purchase online research sources 2015
Related statistics
10
- Basic Statistic Share of companies that have used social media in Denmark 2017
- Premium Statistic companies using different content promotion methods in Norway 2018
- Premium Statistic Relevance of sponsored advertising in social media in Norway 2018, by generation
- Basic Statistic Survey on impact of social media on companies in Denmark 2017
- Basic Statistic Digital resource shopping influence in the U.S. 2017
- Basic Statistic Survey on usage of social media for marketing activities in Sweden 2017
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2022
- Premium Statistic Share of social in marketing budgets in the UK 2023
- Premium Statistic Marketing budget revision in the UK Q2 2023, by category
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
Further related statistics
10
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Social network usage for news access worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Per capita consumer spending in India 1974-2012
- Online advertising of companies in China 2016
Further Content: You might find this interesting as well
Statistics
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Social network usage for news access worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Per capita consumer spending in India 1974-2012
- Online advertising of companies in China 2016
eMarketer. (August 2, 2021). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer. "Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group." Chart. August 2, 2021. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer. (2021). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer. "Share of Consumers Whose Purchasing Decisions Were Influenced by Social Media Advertising in The United States as of June 2021, by Age Group." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer, Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group Statista, https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/ (last visited May 21, 2024)
Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group [Graph], eMarketer, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/