Grocery consumers' perception of the word "natural" in Great Britain 2013

Published by Statista Research Department, Oct 1, 2013
This statistic shows the results of a survey question asking grocery consumers' what they understand of and associate with the word "natural" in terms of food in Great Britain. According to the survey conducted for Bord Bia Irish Food Board in 2013, 78 percent associate the word "natural" with no artificial ingredients, colours or preservatives when it comes to food.

When you think about food what do you understand the word “natural” to mean and what would you associate with it?

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Release date

October 2013

Region

United Kingdom (Great Britain)

Survey time period

2013

Number of respondents

1,029 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

* Respondents were asked: "When you think about food what do you understand the word “natural” to mean? And which, if any of the following would you associate with “natural” in terms of food" Results shown include spontaneous responses.

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