Important factors to U.S. consumers in back-to-school shopping 2014 | Statista

This statistic depicts the results of a survey concerning the back-to-school shopping habits of American consumers in 2013 and 2014. In 2014, some 61 percent of U.S. respondents said they were interested in finding the highest-quality back-to-school products.

Important factors to U.S. consumers in back-to-school shopping in 2014

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Release date

June 2014

More information

Region

United States

Survey time period

June 2014

Number of respondents

more than 1,242*

Age group

18 years and older

Supplementary notes

* 2013: N = 1,329; 2014: N = 1,242.
The original question ran as follows: Please rank the following statements on how important they are to you when going shopping for back-to-school products. The figures display the top 2 box summary.
The source does not provide any information regarding the type of survey.

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