Recent luxury goods purchases of Chinese consumers 2019

Published by
Xin Ou,
Mar 1, 2024
The results of a survey conducted in China in March 2019 showed that for around 48.7 percent of respondents a luxury watch was one of the important luxury purchases in the past one year. Cosmetics and perfume was the second most popular luxury products category.

Most purchased luxury goods in China as of March 2019, by category

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Release date

June 2019

Region

China

Survey time period

March 2019

Number of respondents

718 respondents

Special properties

among senior personnel; three answers allowed

Method of interview

Questionnaire

Supplementary notes

Survey question:
What were your three most important luxury purchases in the past one year?

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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury watch industryLuxury goods in Europe
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