In the first half of 2021, the global viewability rate of in-app video ads stood at 78 percent, meaning 78 percent of video ads displayed in apps were in view in the measured period. Between the second half of 2020 and the first half of 2021, the share decreased by nearly 15 percentage points.
Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021
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MarketingCharts. (April 19, 2021). Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021 [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/373593/advertising-viewability-industry-content/
MarketingCharts. "Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021." Chart. April 19, 2021. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/373593/advertising-viewability-industry-content/
MarketingCharts. (2021). Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/373593/advertising-viewability-industry-content/
MarketingCharts. "Mobile App Video Advertising Viewability Rates in 2nd Half 2020 and 1st Half 2021." Statista, Statista Inc., 19 Apr 2021, https://www.statista.com/statistics/373593/advertising-viewability-industry-content/
MarketingCharts, Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021 Statista, https://www.statista.com/statistics/373593/advertising-viewability-industry-content/ (last visited June 13, 2024)
Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021 [Graph], MarketingCharts, April 19, 2021. [Online]. Available: https://www.statista.com/statistics/373593/advertising-viewability-industry-content/