According to this survey by Kantar, 5.2 million people in the United Kingdom are consuming 'Vodka' with a frequency level of 'Light users' in 2022. In contrast, 1.6 million people have a frequency level of 'Medium users'.
Number of consumers of 'Vodka' in Great Britain (GB) 2020 - 2022, by frequency
(in 1,000s)
User type*
Light users
Heavy users
Medium users
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* The source indicates: - Heavy users consumed vodka either '10 or more in last week', '5 to 9 in last week', '3 or 4 in last week' or '1 or 2 in last week' - Medium users consumed vodka either '1 or 2 in last month' or '3 or more in last month' - Light users consumed vodka 'none in last month.' Figures estimated by the source on the basis of survey responses.
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Kantar. (August 1, 2023). Number of consumers of 'Vodka' in Great Britain (GB) 2020 - 2022, by frequency (in 1,000s) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/434086/vodka-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Vodka' in Great Britain (GB) 2020 - 2022, by frequency (in 1,000s)." Chart. August 1, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/434086/vodka-usage-by-user-type-in-the-uk/
Kantar. (2023). Number of consumers of 'Vodka' in Great Britain (GB) 2020 - 2022, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/434086/vodka-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'vodka' in Great Britain (Gb) 2020 - 2022, by Frequency (in 1,000s)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/434086/vodka-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Vodka' in Great Britain (GB) 2020 - 2022, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/434086/vodka-usage-by-user-type-in-the-uk/ (last visited June 18, 2024)
Number of consumers of 'Vodka' in Great Britain (GB) 2020 - 2022, by frequency (in 1,000s) [Graph], Kantar, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/434086/vodka-usage-by-user-type-in-the-uk/