Belgium: digital advertising spending forecast by type

This timeline displays the value of digital advertising expenditure, by ad type, in Belgium from 2008 to 2017, with a forecast to 2019. Spending on internet display and mobile advertising was expected to decrease to 95 million euros in 2018 in Belgium.

Spending on digital advertising forecast in Belgium from 2008 to 2019, by type (in million euros)

Characteristic	Internet display and mobile***	Search (paid), social, RTB, video, e-mail***
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Release date

December 2018

More information

Region

Belgium

Survey time period

2008 to 2019

Supplementary notes

* Forecast.
** Net spending.
The source indicates, "Agency commission: 15% included for commissionable media (non-display digital does not pay commission), Discounts from ratecard: after, Internet classified and directories: out."

***The source states, the category 'Internet display and mobile' concerns: "Internet Display comprises display insertion order + display programmatic". Moreover, the Search category includes: "Internet Other comprises video + mobile + social + search + Email + performance + native &c".

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