Forecasted market value of the baby food industry in Australia 2013-2018
Infant nutrition worldwide
In the same year, the size of the infant nutrition market (including infant formula, dried baby food, and prepared baby food), was valued at over 70 billion U.S. dollars. By 2024, this was expected to increase by almost 40 percent. A significant segment of this industry, baby milk formula, was also touted to increase into 2020. In fact, milk formula was also one of the fastest growing food and beverage products globally.
Baby food outlook
Australia trailed only New Zealand as the biggest exporter of infant food in the Asia Pacific region, by value. The anticipated increase in health consciousness is projected to support growth in the baby food manufacturing industry in the country, particularly in terms of premium and niche products. In Australia, toddler milk, targeted for children ages 12 to 36 months, has begun to establish itself in the market.