This statistic shows the results of a survey conducted in 2016 among 9,000 adult American women on their preferred women's athletic shoes brand. The results were sorted by age group. During the survey, 33 percent of women between 18 and 34 years of age stated their preferred women's athletic shoes brand is Nike; 26.7 percent of women aged 35 to 49 and 15.4 percent of women aged 50 or older said the same.
United States: Women's brand preferences for women's athletic shoes in 2016, by age group
Characteristic
Women aged 18-34
Women aged 35-49
Women aged 50 and older
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The Brand Strength Monitor. (October 20, 2016). United States: Women's brand preferences for women's athletic shoes in 2016, by age group [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/623499/us-women-s-brand-preferences-for-women-s-athletic-shoes-age-group/
The Brand Strength Monitor. "United States: Women's brand preferences for women's athletic shoes in 2016, by age group." Chart. October 20, 2016. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/623499/us-women-s-brand-preferences-for-women-s-athletic-shoes-age-group/
The Brand Strength Monitor. (2016). United States: Women's brand preferences for women's athletic shoes in 2016, by age group. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/623499/us-women-s-brand-preferences-for-women-s-athletic-shoes-age-group/
The Brand Strength Monitor. "United States: Women's Brand Preferences for Women's Athletic Shoes in 2016, by Age Group." Statista, Statista Inc., 20 Oct 2016, https://www.statista.com/statistics/623499/us-women-s-brand-preferences-for-women-s-athletic-shoes-age-group/
The Brand Strength Monitor, United States: Women's brand preferences for women's athletic shoes in 2016, by age group Statista, https://www.statista.com/statistics/623499/us-women-s-brand-preferences-for-women-s-athletic-shoes-age-group/ (last visited June 18, 2024)
United States: Women's brand preferences for women's athletic shoes in 2016, by age group [Graph], The Brand Strength Monitor, October 20, 2016. [Online]. Available: https://www.statista.com/statistics/623499/us-women-s-brand-preferences-for-women-s-athletic-shoes-age-group/