Main challenges of B2B online sales in Denmark 2020

Published by
L. Yltävä,
Jul 26, 2023
Outdated IT systems hindered online sale activities of one in five B2B Danish companies, a survey from 2020 revealed. Another 18 percent of professionals from manufacturing and wholesale companies stated that their customers did not want to buy online, while the lack of knowledge and staff required for online sales was an issue according to 17 percent of respondents.

Main challenges of B2B online sales in Denmark in 2020

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Release date

January 2021

Region

Denmark

Survey time period

June 8 to July 27, 2020

Number of respondents

235 respondents

Supplementary notes

Original survey question: "Hvilke udfordringer oplever din virksomhed vedr. online salg?"

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