This statistic shows the results of a survey on the sources consumers relied on to identify the best brands in the United Kingdom (UK) in 2016. The survey found that 46 percent of UK respondents stated to trust analyst or expert reviews when looking for the best brands, whereas 11 percent relied on TV advertising.
What sources do you use to identify the best brands?*
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Marketing Week. (January 24, 2017). What sources do you use to identify the best brands?* [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/
Marketing Week. "What sources do you use to identify the best brands?*." Chart. January 24, 2017. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/
Marketing Week. (2017). What sources do you use to identify the best brands?*. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/
Marketing Week. "What Sources Do You Use to Identify The Best Brands?*." Statista, Statista Inc., 24 Jan 2017, https://www.statista.com/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/
Marketing Week, What sources do you use to identify the best brands?* Statista, https://www.statista.com/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/ (last visited June 13, 2024)
What sources do you use to identify the best brands?* [Graph], Marketing Week, January 24, 2017. [Online]. Available: https://www.statista.com/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/